If your website is not mobile-friendly you may be loosing out on search rankings soon. Starting April 21, Google will be looking to see if your website is mobile-friendly to use as a ranking signal. In other words, your website must be mobile-friendly to ensure better rankings on search engines and here’s why.
A search engine’s job is to serve people the best and most relevant results. They want to make it easier for you and I to get relevant, high quality search results that are optimized for our devices and our location.
It makes sense then for Google or any other search engine to deliver the results that are not only the most relevant but also will display in the most appropriate mobile format. If your website is mobile-friendly (responsive) it has a better chance of outranking and outperforming your non-mobile-friendly competitors.
On Thursday, February 26, 2015 Google stated that; “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
I didn’t say that. Google did. And if they said it I think they mean business. But in addition to the above I have my own theory of why Google is assigning SEO weight to mobile-friendly websites…
Here’s my theory…
I have my own opinion of why Google will be using mobile-friendly websites as a ranking factor. I might be wrong and I wouldn’t mind if you correct me in the comments section.
Designing a responsive website or mobile-friendly version of a website takes tremendous effort. Not so long ago web designers only had to design for one screen, the desktop screen.
Now there are literally hundreds of devices and screens sizes a designer or developer must cater for. Designing a quality responsive website can easily take 2-3 times the amount of time it used to take to design for desktop only.
My theory is that if search engines can see that you’ve put in the effort, time and money into creating a quality responsive or mobile-friendly website then your site is likely to be more legitimate and authoritative than websites that are not mobile-friendly.
Of course, I’ll need Google to verify this, but I’m sure Google is smart enough to incorporate that factor into their more than 200 ranking factors it considers when indexing web pages. I’d love to hear your comments or Google’s.
Also, consider the following…
Google’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich that the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.
For any of you who don’t know what the Google Penguin or Panda update is let me explain in layman’s terms. These algorytm updates has meant total ruin or triumph for millions of websites. Every time there is a major Google algorithm update it shakes the SEO community to the core.
When the mobile-friendly update is happens on 21 April, 2015 perhaps its time to consider adapting your existing website to include a mobile-friendly version.